Maruti Suzuki expands the Commercial network portfolio with extensive Tour range

Maruti Suzuki forayed into the commercial segment in September 2016 with Super Carry. With a 240% growth in the past three years, the inclusion of the Tour range will help further strengthen the Maruti Suzuki Commercial network.

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Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “Maruti Suzuki’s Commercial channel is the fastest growing commercial network in the country. A majority of the Commercial network customers comprise of ‘owner-cum-driver’ who are ambitious, risk takers and are looking for recognition. Their primary need is to get a stable income, and these vehicles contribute as a source of livelihood for them. Similarly, the fleet owners seek increased productivity, improved earnings and expansion of their business. Our internal research suggests that both these goods carrier owners as well as passenger carrier owners have similar business needs. Recognizing this as an opportunity, we decided to consolidate our commercial offerings under one roof.”

Further, as a step towards enhancing inclusivity, a new brand logo for Maruti Suzuki Commercial network was revealed recently.